Systems and methods for monitoring and applying statistical data related to shareable links associated with content items stored in an online content management service

ABSTRACT

Shareable links can be created to share content items and information pertaining to activity on those shareable links can be monitored and stored in an online content management service. Based on this activity information, actions can be executed. These actions can include sending notifications regarding link activity, disabling shareable links, and/or updating activity thresholds related to the shareable links. Using the activity information, popular shared content items can be identified and recommendations for sharing unshared content items can be provided to the user. Additionally, advertisements can be tailored to the relative popularity of the shared content items.

BACKGROUND

The present disclosure relates generally to online content managementservices and in particular to monitoring statistical data related toshared content stored in an online content management service and usingthe statistical data to provide additional features and/or services tousers.

Online content management services allow users to access and managecontent across multiple devices using the Internet. Online contentmanagement services typically also enable users to share content withother persons, both members and non-members of the online contentmanagement services. In a typical online content management service, auser establishes an account with the service provider and associatesvarious content items with the account. For example, some online contentmanagement services can allow the user to store content items (includingbut not limited to text documents; email messages; text messages; othertypes of messages; media files such as photos, videos, and audio files;and/or folders containing multiple files) and to selectively allow otherusers to access the content items. Content items can be stored in amaster repository maintained by the service provider and mirrored to orsynchronized with local copies on various user devices.

Online content management services can monitor sharing activity andbased on that activity provide additional features and/or services.

SUMMARY

Certain embodiments of the present invention relate to monitoringactivity on shareable links created for content items (including but notlimited to text documents; email messages; text messages; other types ofmessages; media files such as photos, videos, and audio files; and/orfolders containing multiple files) stored in an online contentmanagement service and providing features and/or services based on thatactivity. In some embodiments, content items can be shared through theonline content management service to other recipient users and/or groupsby creating shareable links for the content items. The shareable linkscan be shared with recipient users and/or groups through the onlinecontent management service and/or through other communications mediasuch as email, instant message, text, etc. The online content managementservice can monitor activity on each shareable link, e.g., requests todownload a content item received through a shareable link. Shareablelink data can be stored in one or more data structures. In someembodiments the shareable link data can include the data related to themonitored activity, the sharing user's history of creating shareablelinks, bookmarked shareable links, and each user's share network.

In some embodiments, the online content management service can executeactions based on the shareable link data. These actions can includesending notifications regarding link activity, disabling shareablelinks, and/or updating activity thresholds related to the shareablelinks. Recommendations for sharing unshared content items can begenerated based on a user's share history. For example, previouslyshared content items which received more activity than a threshold valuecan be monitored, and similar unshared content items can be identifiedand a sharing recommendation can be generated. In some embodiments, thesharing recommendation can include a recommendation of particularmembers of a user's share network with whom to share the unsharedcontent item.

In some embodiments, the online content management service can serveadvertisements in response to requests to download a shared content itemusing a shareable link. The advertisements can each be associated withan advertising rate determined based on a user's share history.Additionally, or alternatively, the advertising rate for anadvertisement on a particular shareable link can be increased ordecreased dynamically depending on the activity monitored on thatshareable link.

The following detailed description together with the accompanyingdrawings will provide a better understanding of the nature andadvantages of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 shows clients accessing an online content management serviceaccording to an embodiment of the present invention.

FIG. 2 is a simplified block diagram illustrating a representativecomputer system.

FIG. 3 shows data structures in which data related to shareable linkscan be stored, in accordance with an embodiment of the presentinvention.

FIG. 4 shows an exemplary user interface through which shareable linkscan be requested, in accordance with an embodiment of the presentinvention.

FIG. 5 shows a flow diagram of a process of monitoring activityassociated with a shareable link and performing an action based on theactivity, in accordance with an embodiment of the present invention.

FIG. 6 shows a flow diagram of a process of generating a sharingrecommendation for an unshared content item, in accordance with anembodiment of the invention.

FIG. 7 shows a flow diagram of a process of adding target identifiers toa user's share network, in accordance with an embodiment of the presentinvention.

FIG. 8 shows a flow diagram of a process of serving advertisements basedon a user's share history, in accordance with an embodiment of thepresent invention.

FIG. 9 shows a flow diagram of a process of varying advertising rates ofadvertisements associated with a user's shareable links based onshareable link activity, in accordance with an embodiment of theinvention.

DETAILED DESCRIPTION

Online content management services can enable users to access theircontent items from any internet-connected device. As described above,these services enable users to share their content items with otherusers including both members and non-members of the services. One way ofsharing content items is by creating shareable links which can be easilyshared with recipient users. A shareable link is a uniform resourcelocator (URL) that can be used to download a content item stored in anonline content management service. The shareable link can be share withother users through the online content management service, or throughother communication channels such as email, text message, instantmessage, etc. When a recipient user follows a shareable link in aninternet browser on a client device, the recipient user can be shown adownload page from which the content item can be downloaded. In someembodiments, when the recipient user follows the shareable link, adownload can be initiated directly without first displaying a downloadpage.

Online content management services can collect data related to activityreceived through shareable links to improve the user experience byproviding additional features and/or services to the user. For example,a shareable link's activity can be monitored and reported to the userwho created the shareable link. This provides an increased level ofcontrol to the sharing user by enabling the sharing user to identifywhen and how often shared content items are downloaded. This enables thesharing user to e.g., more readily identify if a shareable link has beenshared with more people than expected, or determine that a content itemhas been mistakenly shared. In some embodiments, identity informationcorresponding to recipient users who download a content item can bereported.

To protect user privacy, when a recipient user requests to download ashared content item using a shareable link, the recipient user canreceive a notification that the shareable link's activity is beingmonitored. The notification can enable the recipient user to cancel therequest without any potentially identifying information being collectedand/or recorded. In some embodiments, reported activity information canindirectly identify recipient users who have downloaded a content itemusing a shareable link, e.g., when a content item is shared with alimited number of recipient users. To address this concern, in someembodiments, activity information can be reported in aggregate after anumber of requests have been received to obscure user-specific datawhich may be used to identify a particular recipient user.

Certain embodiments of the present invention relate to monitoringactivity on shareable links created for content items (including but notlimited to text documents; email messages; text messages; other types ofmessages; media files such as photos, videos, and audio files; and/orfolders containing multiple files) stored in an online contentmanagement service and providing features and/or services based on thatactivity. In some embodiments, content items can be shared through theonline content management service to other users and/or groups bycreating a shareable links for the content items. The shareable linkscan be shared with recipient users and/or groups through the onlinecontent management service and/or through other communications mediasuch as email, instant message, text, etc. The online content managementservice can monitor activity on each shareable link, e.g., requests todownload a content item received through a shareable link. Shareablelink data can be stored in one or more data structures. In someembodiments the shareable link data can include the data related to themonitored activity, the sharing user's history of creating shareablelinks, bookmarked shareable links, and the sharing user's share network.

In some embodiments, the online content management service can executeactions based on the shareable link data. These actions can includesending notifications regarding link activity, disabling shareablelinks, and/or updating activity thresholds related to the shareablelinks. Recommendations for sharing unshared content items can begenerated based on a user's share history. For example, previouslyshared content items which received more activity than a threshold valuecan be monitored, and similar unshared content items can be identifiedand a sharing recommendation can be generated. In some embodiments, thesharing recommendation can include a recommendation of particularmembers of a user's share network with whom to share the unsharedcontent item.

In some embodiments, the online content management service can serveadvertisements in response to requests to download a shared content itemusing a shareable link. The advertisements can each be associated withan advertising rate determined based on a sharing user's share history.Additionally, or alternatively, the advertising rate for anadvertisement on a particular shareable link can be increased ordecreased dynamically depending on the activity monitored on thatshareable link.

FIG. 1 shows clients accessing an online content management service 100according to an embodiment of the present invention. Online contentmanagement service 100 can include, for example, a file storage service,a file sharing service, a social media service that allows users to postmessages and/or other content, and so on. Online content managementservice 100 can be hosted on servers maintained by a service providerand accessed via a network 102, such as the Internet.

Users can access online content management service 100 by operatingvarious clients 110, 112, 114, 116. As used herein, a “client” refersgenerally to a combination of computer hardware and software thatenables a user to interact with online content management service 100.For example, client 110 can be a desktop or laptop computer executing aweb browser (e.g., Internet Explorer, Google Chrome, or Safari) thatcommunicates with online content management service 100 using webprotocols such as HTTP (Hypertext Transfer Protocol). Client 112 can bea desktop or laptop computer executing an application program providedby the provider of online content management service 100. In someinstances where the online content management service provides access tofiles, the application program can allow files hosted on a server toappear to exist within a filesystem structure associated with the clientcomputer's operating system. It should be noted that in some instancesthe same client computer can execute both a web browser and a desktopapplication program; accordingly, it is to be understood that a singlephysical device can implement one or more clients. In some embodiments,a when a user accesses online content management service 100 using aclient, the user can authorize the client with the user's account. Auser account can store a record of each client that is authorized withthe user account, including identifying information from the client suchas an IP address, MAC address, phone number, or other information.Authorizing a device with a user account can enable faster and/orsimplified access to online content management service 100, clientnotifications, and other features.

Other examples of clients include mobile devices, e.g., tablet computer114 and mobile phone 116, which can execute application programs (alsoreferred to as “apps”) that communicate with online content managementservice 100. At various times, a user can be interacting with one ormore of clients 110, 112, 114, 116.

In some embodiments, online content management service 100 can allowusers to selectively share content items stored in the online contentmanagement service 100 with other users, including members andnon-members of the online content management service 100. One way ofsharing content items is by creating shareable links. A user can selecta content item and create a shareable link (e.g., including a uniformresource locator, or URL) for that content item. The shareable link canthen be shared through online content management service 100 and/orthrough different communication media, such as instant message, email,SMS, and other similar channels. A content item for which a shareablelink is created is accessible to whoever is given the shareable link. Insome embodiments, the online content management service can include aninterface for sending shareable links for content items. A sharing usercan provide target identifiers corresponding to those persons or groupsto whom the shareable link is to be sent. The target identifiers caninclude email addresses, membership identifiers associated with theonline content management service, or other similar identifier. Inaccordance with an embodiment, a shareable link for a folder can enablea recipient user following the shareable link to access the contentitems within the folder.

In some embodiments, the online content management service can analyzethe target identifiers received from a sharing user to determine whetherany of the target identifiers correspond to a member of the onlinecontent management service. For example, the sharing user can provide anemail address for a recipient who is also a member of the online contentmanagement service. The online content management service can identifymembers by comparing the target identifiers to email addresses used bymembers when they joined. For those target identifiers that correspondto members of the online content management service, notifications thatinclude the shareable link can be sent to client devices through theonline content management service. For example, a notification can bestored in a member's user account. When the member next accesses onlinecontent management service 100, the notification can be displayed to themember. In some embodiments, the notification can be pushed toauthorized clients and displayed on the client device. In someembodiments, the notification can be sent in addition to an email thatincludes the shareable link. In other embodiments, the notification canbe sent instead of the email.

Various operations described herein can be implemented on computersystems, which can be of generally conventional design. FIG. 2 is asimplified block diagram illustrating a representative computer system200. In various embodiments, computer system 200 or similar systems canimplement a client (e.g., any of platforms 110, 112, 114, 116) or aserver (e.g., server 200).

Computer system 200 can include processing unit(s) 205, storagesubsystem 210, input devices 220, output devices 225, network interface235, and bus 240.

Processing unit(s) 205 can include a single processor, which can haveone or more cores, or multiple processors. In some embodiments,processing unit(s) 205 can include a general-purpose primary processoras well as one or more special-purpose co-processors such as graphicsprocessors, digital signal processors, or the like. In some embodiments,some or all processing units 205 can be implemented using customizedcircuits, such as application specific integrated circuits (ASICs) orfield programmable gate arrays (FPGAs). In some embodiments, suchintegrated circuits execute instructions that are stored on the circuititself. In other embodiments, processing unit(s) 205 can executeinstructions stored in storage subsystem 210.

Storage subsystem 210 can include various memory units such as a systemmemory, a read-only memory (ROM), and a permanent storage device. TheROM can store static data and instructions that are needed by processingunit(s) 205 and other modules of electronic device 200. The permanentstorage device can be a read-and-write memory device. This permanentstorage device can be a non-volatile memory unit that storesinstructions and data even when computer system 200 is powered down.Some embodiments of the invention can use a mass-storage device (such asa magnetic or optical disk or flash memory) as a permanent storagedevice. Other embodiments can use a removable storage device (e.g., afloppy disk, a flash drive) as a permanent storage device. The systemmemory can be a read-and-write memory device or a volatileread-and-write memory, such as dynamic random access memory. The systemmemory can store some or all of the instructions and data thatprocessing unit(s) 205 need at runtime.

Storage subsystem 210 can include any combination of computer readablestorage media including semiconductor memory chips of various types(DRAM, SRAM, SDRAM, flash memory, programmable read-only memory) and soon. Magnetic and/or optical disks can also be used. In some embodiments,storage subsystem 110 can include removable storage media that can bereadable and/or writeable; examples of such media include compact disc(CD), read-only digital versatile disc (e.g., DVD-ROM, dual-layerDVD-ROM), read-only and recordable Blue-Ray® disks, ultra densityoptical disks, flash memory cards (e.g., SD cards, mini-SD cards,micro-SD cards, etc.), magnetic “floppy” disks, and so on. The computerreadable storage media do not include carrier waves and transitoryelectronic signals passing wirelessly or over wired connections.

In some embodiments, storage subsystem 210 can store one or moresoftware programs to be executed by processing unit(s) 205, such as anoperating system, a browser application, a mobile app for accessing anonline content management service, a desktop application for accessingthe online content management service, and so on. “Software” refersgenerally to sequences of instructions that, when executed by processingunit(s) 205 cause computer system 200 to perform various operations,thus defining one or more specific machine implementations that executeand perform the operations of the software programs. The instructionscan be stored as firmware residing in read-only memory and/orapplications stored in non-volatile storage media that can be read intovolatile working memory for execution by processing unit(s) 205.Software can be implemented as a single program or a collection ofseparate programs or program modules that interact as desired. Fromstorage subsystem 210, processing unit(s) 205 can retrieve programinstructions to execute and data to process in order to execute variousoperations described herein.

A user interface can be provided by one or more user input devices 220and one or more user output devices 225. Input devices 220 can includeany device via which a user can provide signals to computing system 200;computing system 200 can interpret the signals as indicative ofparticular user requests or information. In various embodiments, inputdevices 220 can include any or all of a keyboard, touch pad, touchscreen, mouse or other pointing device, scroll wheel, click wheel, dial,button, switch, keypad, microphone, and so on.

User output devices 225 can include any device via which computer system200 can provide information to a user. For example, user output devices225 can include a display to display images generated by computingsystem 200. The display can incorporate various image generationtechnologies, e.g., a liquid crystal display (LCD), light-emitting diode(LED) including organic light-emitting diodes (OLED), projection system,cathode ray tube (CRT), or the like, together with supportingelectronics (e.g., digital-to-analog or analog-to-digital converters,signal processors, or the like). Some embodiments can include a devicesuch as a touchscreen that function as both input and output device. Insome embodiments, other user output devices 225 can be provided inaddition to or instead of a display. Examples include indicator lights,speakers, tactile “display” devices, printers, and so on.

Network interface 235 can provide voice and/or data communicationcapability for computer system 200. In some embodiments, networkinterface 235 can include radio frequency (RF) transceiver componentsfor accessing wireless voice and/or data networks (e.g., using cellulartelephone technology, advanced data network technology such as 3G, 4G orEDGE, WiFi (IEEE 802.11 family standards), or other mobile communicationtechnologies, or any combination thereof), GPS receiver components,and/or other components. In some embodiments, network interface 235 canprovide wired network connectivity (e.g., Ethernet) in addition to orinstead of a wireless interface. Network interface 235 can beimplemented using a combination of hardware (e.g., antennas,modulators/demodulators, encoders/decoders, and other analog and/ordigital signal processing circuits) and software components.

Bus 240 can include various system, peripheral, and chipset buses thatcommunicatively connect the numerous components of computing system 200.For example, bus 240 can communicatively couple processing unit(s) 205with storage subsystem 210. Bus 240 can also connect to input devices220 and output devices 225. Bus 240 can also couple computing system 200to a network through network interface 235. In this manner, computingsystem 200 can be a part of a network of multiple computer systems(e.g., a local area network (LAN), a wide area network (WAN), anintranet, or a network of networks, such as the Internet).

Some embodiments include electronic components, such as microprocessors,storage and memory that store computer program instructions in acomputer readable storage medium. Many of the features described in thisspecification can be implemented as processes that are specified as aset of program instructions encoded on a computer readable storagemedium. When these program instructions are executed by one or moreprocessing units, they cause the processing unit(s) to perform variousoperation indicated in the program instructions. Examples of programinstructions or computer code include machine code, such as is producedby a compiler, and files including higher-level code that are executedby a computer, an electronic component, or a microprocessor using aninterpreter.

Through suitable programming, processing unit(s) 205 can provide variousfunctionality for computing device 200. For example, in a mobilecomputing device, processing unit(s) 205 can execute an operating systemand an app to communicate with online content management service 100. Ina desktop computing device, processing unit(s) 205 can execute anoperating system and a desktop application program that presents aninterface to online content management service 100; in some embodiments,this interface can be integrated with an interface to a filesystemmaintained by the operating system. In some embodiments, processingunit(s) 205 can execute a browser application that provides the abilityto retrieve and display content items from sources such as onlinecontent management service 100 (e.g., using HTTP or other data transferprotocols to retrieve and display web pages) and the ability to receiveand interpret user input pertaining to the content items, such asselection of an item to view, submission of data by the user in responseto a particular content item (e.g., filling out a form on an interactiveweb page), and so on.

It will be appreciated that computer system 200 is illustrative and thatvariations and modifications are possible. Computer system 200 can haveother capabilities not specifically described here (e.g., mobile phone,global positioning system (GPS), power management, one or more cameras,various connection ports for connecting external devices or accessories,etc.). Further, while computer system 200 is described with reference toparticular blocks, it is to be understood that these blocks are definedfor convenience of description and are not intended to imply aparticular physical arrangement of component parts. Further, the blocksneed not correspond to physically distinct components. Blocks can beconfigured to perform various operations, e.g., by programming aprocessor or providing appropriate control circuitry, and various blocksmight or might not be reconfigurable depending on how the initialconfiguration is obtained. Embodiments of the present invention can berealized in a variety of apparatus including electronic devicesimplemented using any combination of circuitry and software.

As described above, shareable link data can be stored in one or moredata structures from which it can be used to provide an improved userexperience. FIG. 3 shows data structures in which data related toshareable links can be stored, in accordance with an embodiment of thepresent invention. Data structure 300 represents a user share history.Online content management service 100 can maintain a user share historyfor each member. As shown in FIG. 3, user share history 300 can includedetails for each shareable link created by a user. Although a singleshareable link, shareable link A 302, is shown in user share history300, it will be understood that user share history 300 can include datafor multiple shareable links. User share history 300 can include a copyof the shareable link URL, e.g., shareable link A 302 corresponds to URLA. In some embodiments, the shareable link URL can be a short URLcreated using a URL shortening service. User share history 300 caninclude name 304 and type 306 of the shared content item. Type 306 caninclude the shared content item's file extension or type if the contentitem is a folder.

In some embodiments, activity on the shareable link can be stored inview metric 308. For example, view metric 308 can include a view countthat increments each time a request to access the shareable link isreceived, a click-through-rate (CTR) for advertisements associated withthe shareable link, time stamps for requests received using theshareable link, etc. In some embodiments, view metric 308 can include areshare count that increments each time a shareable link is reshared bya recipient user through online content management service 100. Activitythresholds 310 can include limitations that are set when the shareablelink is created. These limitations can include a view count limit, abandwidth limit, and/or a temporal limit, as well as privacy featuresconfigured by the sharing user or set by online content managementservice 100. When a request for a content item is received by onlinecontent management service 100 using a shareable link, online contentmanagement service 100 can compare view metric data 308 to activitythresholds data 310 to determine whether to allow access to the contentitem. As is discussed further below, the activity thresholds can be usedto trigger one or more actions related to the shareable link. Forexample, these actions can include reporting shareable link activity,disabling the shareable link, or other actions.

Sharing targets 312 can include target identifiers, such as user and/orgroup identifiers, to which the shareable link has been sent. Asdescribed above, a shareable link can be shared directly through onlinecontent management service 100 and/or through other communicationschannels. Online content management service can populate sharing targets312 with those target identifiers to which the shareable link was sentthrough online content management service 100. In some embodiments,however, online content management service 100 does not populate sharingtargets 312 with target identifiers to which the shareable link was sentvia other channels. As such, sharing targets 312 may provide anincomplete list of target identifiers to which a shareable link has beensent. When a request is received for the content item using theshareable link, a user identifier associated with the request can becompared to sharing targets 312 and, if the user identifier is notincluded, can be added to sharing targets 312. As more requests arereceived using the shareable link, sharing targets 312 will represent amore complete list of target identifiers to which the shareable link wassent.

In some embodiments, user share history 300 can include request datafield 313. Request data field 313 can include data for each requestreceived to access a content item associated with a shareable link. Thedata can include a time and date of the request, an IP from which therequest was received, and other data related to the request. In someembodiments, location information can be included in request data field.The location data can be derived from the IP address or included withthe request. If the request is received from a member of online contentmanagement service 100, a user identifier associated with the requestcan also be stored in request data 313.

Data structure 314 represents a user's share network. Online contentmanagement service 100 can maintain user share network 314 datastructure for each member. User share network 314 can include directfield 316 including each target identifier to which a shareable link hasbeen sent by the sharing user. In some embodiments direct field 316 canbe populated based on user share history 300 by extracting the userand/or group identifiers included in each shareable link's sharingtargets field 312. The target identifiers included in direct field 316represent a first level share network for the sharing user. In someembodiments, a recipient user who receives a shareable link from anotheruser can reshare the shareable link by sending it to additional targetidentifiers through online content management service 100. Reshare 318can include reshare user identifiers corresponding to those recipientusers who reshared the shareable link, and reshare target identifierscorresponding to those user and/or group identifiers to which theshareable link was reshared. This way, user share network 314 caninclude target identifiers corresponding to a second level of thesharing user's share network.

In some embodiments, bookmark data structure 320 can be provided whichstores information related to shareable links received and bookmarked bya recipient user. Online content management service 100 can maintainbookmark data structure 320 for each member, stored in the member's useraccount. When a request is received to bookmark a shareable link by arecipient user, an entry to the recipient user's bookmark data structure320 can be added. The entry can include a copy of the shareable link URL322, a user identifier 324 of the sharing user from whom the shareablelink was received, and sortable metric 326. In some embodiments,sortable metric 326 can include metrics such as a view count and/or alabel provided by the user. Multiple metrics can be stored for eachshareable link. Online content management service 100 can provide arepresentation of bookmark data structure 320 to a client device fordisplay. The client device can display the bookmarked links and enablethe bookmarked links to be sorted according to sortable metric 326. Insome embodiments, the representation can be a sharing graph thatgraphically represents relationships between the sharing users whocreated the bookmarked shareable links and the user associated with thebookmark data structure.

FIG. 4 shows an exemplary user interface through which shareable linkscan be requested, in accordance with an embodiment of the presentinvention. As shown in FIG. 4, user interface 400 can be displayed on aclient device and used to navigate and manage content items stored inonline content management service 100. The user interface can displaythe user's content as shown at 402, which can be sorted according to oneor more characteristics of the content items. For example, as shown inFIG. 4, folders and files are organized separately and are sorted byname 404. Alternatively, the content items can be sorted by kind 406.Each content item can be displayed with shareable link icon 408. Userinterface 400 can include selectable icons for content managementoperations, such as uploading new content items 410, creating a newfolder 412, creating a new shared folder 414, and deleting content items416. User interface 400 can include a search bar 418.

When shareable link icon 408 is selected for a particular content item,if a shareable link has already been created for that content item theshareable link URL can be displayed along with a selectable option tocreate a new shareable link. In some embodiments, if a shareable linkhas already been created for the content item, shareable link URL 409can be displayed next to shareable link icon 408. If no shareable linkhas been created, or if the user selects to create a new shareable link,a create shareable link dialog 420 can be displayed. As shown in FIG. 4create shareable link dialog 420 can be displayed as a sidebar. In someembodiments, create shareable link dialog 420 can be displayed as apop-up window, overlay, or other graphical representation depending onthe client device in use. Selected content item field 422 can displaythe name of the content item for which a shareable link will be created.For example, if a shareable link is being created for the folder Photos,selected content item field 422 will display “Photos”. Targetidentifiers field 424 can include the identifiers of recipient users towhom the sharing user requests online content management service 100send the shareable link. The target identifiers can include group and/oruser identifiers for members of online content management service 100and email addresses for non-members.

The sharing user can specify activity thresholds in activity thresholdsfield 426. The activity thresholds can include a maximum number ofviews, a bandwidth limitation, a temporal limitation, or other sharinglimitations such as by geographic or political area, internet protocol(IP) address, or range of IP addresses. A bandwidth limitation canrepresent a maximum amount of data transferred of a period of time for acontent item. Each time a content item is downloaded, the amount of datatransferred from the online content management service increases. Thiscan be tracked on a per content item basis such that if a bandwidthlimit for a content item is reached, sharing of the content item can bedisabled. In some embodiments, privacy alert settings field 428 caninclude user-configurable privacy settings. As described above, thesesettings can include an option to provide notice to recipient users thatthe shareable link is being monitored and/or an option to determinewhether to report activity in aggregate or on a per request basis. Oncethe sharing user has completed filling out create shareable link dialog420, the sharing user can select send 430 to create the shareable linkfor the content item and send the shareable link to target identifiers424. In some embodiments, the sharing user can share the shareable linkvia communication channels other than online content management service100, e.g., by copying and pasting shareable link URL 409 into an email,SMS, instant message, or other communications medium.

In some embodiments, after creating the shareable link, the sharing usercan update the settings from those that were provided when the shareablelink was created. For example, the sharing user can select a contentitem in user interface 400 for which a shareable link was previouslycreated. The settings for the previously created shareable link can beshown, e.g., in dialog 420. This enables the sharing user to change thesettings, such as adding new target identifiers or changing activitythresholds, without requiring the sharing user to create and share a newshareable link. Once the sharing user has made a change to the settings,send icon 430 can be replaced by an update icon that, when selected,dynamically changes the settings for the shareable link.

As described above, in some embodiments online content managementservice 100 can monitor shareable link activity and perform an actionbased on that activity. This can include determining whether an activitythreshold has been met and/or whether activity information can bereported, based on the shareable link's privacy settings. FIG. 5 shows aflow diagram of a process of monitoring activity associated with ashareable link and performing an action based on the activity, inaccordance with an embodiment of the present invention. Process 500 canbe implemented, e.g., on online content management service 100.

At block 502, online content management service 100 can receive arequest to create a shareable link for a content item. As describedabove, the request can include privacy settings and activity thresholdswhich can set one or more activity thresholds for the shareable link,such as a maximum view count. At block 504, the shareable link iscreated and associated with the activity threshold. In some embodiments,when the shareable link is created, an entry is added to user sharehistory 300 including the shareable link URL and activity threshold(s).At block 506, a request is received to download the content item usingthe shareable link. The request can be received from any user with acopy of the shareable link URL. At block 508, online content managementservice 100 can determine whether any activity threshold has been metbased on user share history 300. At block 510, online content managementservice 100 can execute an action based on the determination. Forexample, activity thresholds 310 can include a privacy setting whichrequires a view count of five (or some other minimum number) beforeactivity information is reported to the sharing user. Online contentmanagement service 100 can determine the view count using view metric308 and, if the view count is greater than or equal to five, sendactivity information to the sharing user who created the shareable link.As another example, activity thresholds 310 can include a maximum viewcount. Online content management service 100 can determine whether themaximum view count has been reached using view metric 308 and allow orrefuse access to the content item accordingly. This effectivelydeactivates the link, as subsequent requests will similarly be over themaximum view count.

In some embodiments, activity information can be summarized in a reportthat is sent and/or made available to the sharing user. The report caninclude a summary of requests to access the content item. The summarycan include all requests that were successful (those requests where therequesting user successfully downloaded the content item). In someembodiments the summary can include unsuccessful attempts, where thedownload was canceled or interrupted. In some embodiments, the summarycan include representations of data stored in user share history 300associated with the shareable link. For example, the summary can includerepresentations of the view metrics, such as view count and CTR. In someembodiments, the view metrics can be shown relative to the activitythresholds and/or where appropriate the differences between the activitythresholds and the view metrics. For example, the report can indicatehow many requests have been received for a particular content item andhow many more can be received before an activity threshold is triggered.In some embodiments, all request data 313 collected for each request,including time and date stamps, location information, and useridentifiers can be included in the report.

In some embodiments, online content management service 100 can identifydifferent groups of requests to access a content item using a shareablelink using data stored in request data field 313. When a user shares ashareable link, a first group of requests can be expected to be receivedfrom recipient users. After the first group of requests are received, itcan be expected that activity subsides once the target users haveobtained the content item. Depending on the users to whom the shareablelink was sent, groupings of requests can be represented in one or moredimensions. For example, the first group can be temporally related, suchthat a difference between timestamps of different requests is less thana first threshold. The first group can also be geographically related,for example if a content item is shared with coworkers in the sameoffice, or friends at a school. Geographically related groups ofrequests can be identified using geographic data, or IP address data,stored in request data field 313. Geographically related groups can alsorefer to groups of requests that originate from the same political area,such as nation, state, or province. The number of requests received tobe classified as a group can be determined by the online contentmanagement service or configured by the sharing user.

In some embodiments, if a second group of requests is identified anotification can be sent to the sharing user who created and shared theshareable link. The second group of requests can be identified similarlyto the first group, based on temporal or geographic commonalities. Thenotification can inform the sharing user that a second group of requestshas been received and include details about the group, such as thecommon geographic location or time when the requests were received. Eachgroup can be identified as being distinct where, e.g., a differencebetween a timestamp corresponding to the last request in the first groupand a timestamp corresponding to the first request in the second groupis greater than a second threshold. A distance threshold can be used toidentify geographically distinct groups. This can alert the sharing userthat the shareable link has been shared improperly, and may be beingaccessed by unintended users. For example, if the second group ofrequests is received much later than the first, or from a foreigncountry, the alert gives the sharing user the opportunity to determinewhether to disable the link.

As described above, online content management service 100 can monitorhow many requests are received using a particular shareable link, andcan store that information in user share history 300 as a view count. Bycomparing the view counts of shareable links in a user's user sharehistory 300, online content management service 100 can identifyrelatively popular shared content items, e.g., those associated withshareable links receiving higher numbers of requests, and relativelyunpopular shared content items. Using this information, online contentmanagement service 100 can generate recommendations for sharing unsharedcontent items having similar characteristics to a user's more popularshared content items. FIG. 6 shows a flow diagram of a process 600 ofgenerating a sharing recommendation for an unshared content item, inaccordance with an embodiment of the invention. Process 600 can beimplemented, e.g., on online content management service 100.

At block 602, online content management service 100 can monitor requestsreceived from recipient users via shareable links. As described above,this can include incrementing a view count each time a request for acontent item is received using a shareable link. The view count can bestored in a user's share history 300. At block 604, online contentmanagement service 100 can identify a subset of shared content itemsassociated with shareable links that have received more requests than athreshold value. In some embodiments, this threshold value can be set byonline content management service 100, while in other embodiments thisthreshold value can be made user-configurable. This threshold can beindependent of other thresholds described herein, such as the thresholdlimit for reporting statistics described above. The threshold value canbe used to identify which shared content items are popular, for thepurposes of creating a recommendation. At block 606, commoncharacteristics of each content item in the subset of shared contentitems can be determined. These characteristics can include content itemname and content item metadata such as authorship, creation time/date,location information, keywords or tags or other content descriptors, andany other metadata that is available. In some embodiments, the contentsof particular content items can be analyzed, depending on user privacysettings. If content analysis is enabled, for example if a content itemis marked analyzable, then online content management service 100 candetermine the content item's type and further analyze the contents ofthe content item. In some embodiments, public items can automatically bemarked analyzable and private items can automatically not be markedanalyzable. In some embodiments, a content item can be marked analyzableindependent of whether the content item is public or private. Forexample, if a popular shared content item is identified as an image,then it can be analyzed to identify faces of people in the image.Unshared content items can be similarly analyzed to identify whetherthey include faces in common with the popular shared content item.Similarly, location information and creation time/date information canbe used to identify unshared content items that were related to and/orcreated concurrently with the popular content item.

At block 608, a recommendation is sent to the user to share an unsharedcontent item based on the common characteristics. In some embodiments,the recommendation can include particular target identifiers with whomit is recommended to share the unshared content item. Online contentmanagement service 100 can identify the different subsets of users,e.g., using user share history 300 and/or user share network 314, whohave viewed, and/or have received links to view, particular contentitems, and associate the subsets with particular characteristics ofcontent items. Online content management service 100 can then tailorrecommendations for unshared content items to the subsets based onidentified characteristics of the content items. For example, a workpresentation content item may be downloaded by one subset of targetidentifiers corresponding to coworkers. Work-related content itemsstored in online content management service 100 can share particularcommon characteristics including, but not limited to, file namingconvention, folder name, creation time/date, location information,keywords or tags or other content descriptors. The subset of targetidentifiers with whom work-related content items are commonly shared,based on the user share history, can be automatically associated withthe particular work-related content item characteristics. Online contentmanagement service 100 can then identify similar content items andrecommend that they be shared with the subset of target identifierscorresponding to coworkers. Similarly, a vacation image content item maybe downloaded by a different subset of target identifiers correspondingto friends and family. Online content management service 100 canidentify similar content items based on common characteristics, such asother vacation images, and recommend sharing them with friends andfamily.

As described above, online content management service 100 can tailorrecommendations to subsets of target identifiers based on user sharenetwork 314. User share network 314 can also be used as a securityfeature to confirm that shareable links are sent to intended targetidentifiers, as is discussed further below. As such, maintaining usershare networks can improve recommendation and security features providedby online content management service 100. FIG. 7 shows a flow diagram ofa process of adding target identifiers to a user's share network, inaccordance with an embodiment of the present invention. Process 700 canbe implemented, e.g., on online content management service 100.

At block 702, online content management service 100 can receive arequest to create a shareable link for a content item. As describedabove, the request can include target identifiers to which the shareablelink is to be sent by online content management service 100. At block704, user share network 314 can be retrieved and at block 706, thetarget identifiers included in the request can be compared to those inuser share network 314. In some embodiments, a notification can be sentif any of the target identifiers are not listed in user share network314. This can help avoid accidentally sending a shareable link to anunintended recipient. In some embodiments, online content managementservice 100 can require user authentication, e.g., input of a password,token, or other authentication mechanism, before sending a shareablelink to a target identifier not included in user share network 314. Atblock 708, user share network 314 can be updated to include any targetidentifiers that were not previously included. In some embodiments, whena user shares a first content item, similar content items can beidentified based on the common characteristics and a recommendation toshare the similar content items with a subset of target identifiersassociated with the common characteristics can be generated and sent tothe user.

In some embodiments, advertisements can be served when a recipient userrequests to download a content item using a shareable link, such as on adownload page or other web page or within an application. Theadvertisements can be priced based on past and current activity on thesharing user's shareable links. This enables online content managementservice 100, e.g., to serve higher value advertisements for links sharedby users who have a history of sharing relatively popular links. Theadvertisements served, and the advertising rate of those advertisements,can vary dynamically based on the monitored activity of the shareablelink. The advertising rate can correspond to the amount an advertiserpays when an advertisement is displayed and/or when a user responds tothe displayed advertisement, e.g., by selecting the advertisement toobtain additional information. In some embodiments, a click through rate(CTR) can be associated with each user based on how often advertisementsserved with the user's shareable links are clicked. Users with a historyof higher CTRs can have higher value advertisements served with theirshareable links.

FIG. 8 shows a flow diagram of a process of serving advertisements basedon a user's share history, in accordance with an embodiment of thepresent invention. Process 800 can be implemented, e.g., on onlinecontent management service 100.

At block 802, online content management service 100 can receive arequest to create a shareable link from a user. As described above, therequest can include one or more target identifiers to which theshareable link is to be sent. At block 804, an advertising rate can bedetermined based on the user's user share history 300. An advertisingrate schedule can be used to determine the advertising rate for theshareable link based on user share history 300. Online contentmanagement service can analyze user share history 300 to determine howmany shareable links the sharing user has created and an average numberof requests received using each shareable link. An appropriate rate canbe selected from the advertising rate schedule based on the sharinguser's average requests per shareable link. Additionally, oralternatively, user share history 300 can be used to determine a typeassociated with the content item. The advertising schedule can specifydifferent advertising rates for each type of content item. In someembodiments, user share history 300 can be used to determine for eachcontent item type, how many shareable links have been created and anaverage number of requests per shareable link. The advertising rateschedule can include different advertising rates for each content itemtype, and rates can be assigned based on the average request pershareable link for each content item type.

At block 806, online content management service 100 can identify anadvertisement based on the advertising rate. In some embodiments, aspecific advertisement having the determined advertising rate can beselected based on information about the content item, such as thecontent item's name and the content item's content. For example, if ashareable link is created for a folder entitled “Vacation Photos,”advertisements for vacations or vacation-related products can beselected. At block 808, a request is received for the content item usingthe shareable link. At block 810, the identified advertisement is servedalong with the content item in response to the request.

Requests received for a content item using a shareable link can exceedor underperform estimates based on a user's share history. Wheremonitored activity on a particular shareable link does not match theinitial advertising rate, a new advertising rate can be determined and anew advertisement served. FIG. 9 shows a flow diagram of a process ofvarying advertising rates of advertisements associated with a user'sshareable links based on shareable link activity, in accordance with anembodiment of the invention. Process 900 can be implemented, e.g., ononline content management service 100.

At block 902, a request is received to create a shareable link for acontent item. At block 904, a first advertisement is served in responseto a request for the content item using the shareable link. The firstadvertisement can be selected using, e.g., process 800 described above.At block 906, activity on the shareable link can be monitored and a viewcount determined. As described above, the view count can be stored inuser share history 300 in an entry corresponding to the shareable link.At block 908, online content management service 100 can determine thatthe view count has exceeded a threshold. In some embodiments, thisdetermination can be made each time a request is received using theshareable link. At block 910, in response to the determination a secondadvertisement having a higher advertising rate can be selected andserved in response to subsequent requests. In some embodiments, if norequests have been received in a period of time, a lower advertisementrate can be associated with the shareable link. This enables advertisingrates to vary over time based on the shareable link's activity.

It will be appreciated that processes 500, 600, 700, 800, and 900 areillustrative and that variations and modifications are possible. Stepsdescribed as sequential can be executed in parallel, order of steps canbe varied, and steps can be modified, combined, added or omitted. Usedtogether, processes 500, 600, 700, 800, and 900 (or similar processes)can allow users to create and share shareable links for content itemsand enable online content management service 100 to monitor requestsreceived using the shareable links and execute actions based thereon.

While the invention has been described with respect to specificembodiments, one skilled in the art will recognize that numerousmodifications are possible. For example, the particular events, datastructures, and platforms described herein are used for purposes ofillustration; other events, data structures, and platforms can besubstituted. Techniques for creating and sharing shareable links, aswell as monitoring and executing actions based on requests received forthose shareable links, can also be modified as appropriate for aparticular client.

Embodiments described above can make reference to data structures anddatabases or data stores. It is to be understood that these terms canencompass any techniques for organizing information into discreterecords that can be stored, retrieved and interpreted by computersystems.

Embodiments of the present invention can be realized using anycombination of dedicated components and/or programmable processorsand/or other programmable devices. The various processes describedherein can be implemented on the same processor or different processorsin any combination. Where components are described as being configuredto perform certain operations, such configuration can be accomplished,e.g., by designing electronic circuits to perform the operation, byprogramming programmable electronic circuits (such as microprocessors)to perform the operation, or any combination thereof. Further, while theembodiments described above can make reference to specific hardware andsoftware components, those skilled in the art will appreciate thatdifferent combinations of hardware and/or software components can alsobe used and that particular operations described as being implemented inhardware might also be implemented in software or vice versa.

Computer programs incorporating various features of the presentinvention can be encoded and stored on various computer readable storagemedia; suitable media include magnetic disk or tape, optical storagemedia such as compact disk (CD) or DVD (digital versatile disk), flashmemory, and other non-transitory media. Computer readable media encodedwith the program code can be packaged with a compatible electronicdevice, or the program code can be provided separately from electronicdevices (e.g., via Internet download or as a separately packagedcomputer-readable storage medium).

Thus, although the invention has been described with respect to specificembodiments, it will be appreciated that the invention is intended tocover all modifications and equivalents within the scope of thefollowing claims.

What is claimed is:
 1. A computer-implemented method performed by anonline content management service computing system comprising one ormore processors and memory, the method comprising: receiving, from afirst client device operated by a user, a request to create a shareablelink for a content item, wherein the request includes a first activitythreshold for controlling access to the content item using the shareablelink and an indication that link activity is to be monitored; whereinthe first activity threshold comprises a first view count, the firstview count representing a threshold number of times a request to accessthe shareable link is received by the online content management servicecomputing system; creating, by one or more processors, the shareablelink for the content item; storing the first activity threshold inassociation with the shareable link; receiving, from a second clientdevice, a request by a recipient of the shareable link to access thecontent item using the shareable link; determining whether the firstactivity threshold has been met; in response to determining that thefirst activity threshold has been met, executing a first action on theshareable link; wherein the first action comprises sending anotification that the first activity threshold has been met; receiving,from a third client device operated by a user, a request to change thefirst activity threshold associated with the shareable link to a secondactivity threshold; wherein the second activity threshold comprises asecond view count that is greater than the first view count; storing thesecond activity threshold in association with the shareable link;receiving, from a fourth client device, a request by a recipient of theshareable link to access the content item using the shareable link;determining whether the second activity threshold has been met; and inresponse to determining that the second activity threshold has been met,executing a second action on the shareable link; wherein the secondaction comprises sending a notification that the second activitythreshold has been met.
 2. The method of claim 1, wherein the firstactivity threshold further includes a temporal restriction on using theshareable link to access the content item.
 3. the method of claim 1,wherein the first activity threshold further includes a sharinglimitation on using the shareable link to access the content item, andwherein the sharing limitation includes one or more internet protocol(IP) addresses for which to restrict access to the content item.
 4. Themethod of claim 1, wherein executing the first action includes: denyingthe request received from the second client device to access the contentitem using the shareable link; and sending, to the first client device,a report that includes a description of activity received via theshareable link.
 5. The method of claim 1, further comprising: afterreceiving the request to access the content item from the second clientdevice, sending a notification to the second client device indicatingthat the link activity is monitored, wherein the notification includes afirst link confirming the request to access the content item and asecond link canceling the request to access.
 6. The method of claim 1,further comprising: monitoring requests received via the shareable linkto collect link activity information; and each time a request isreceived via the shareable link, sending a notification to the firstclient device, the notification indicating that the content item hasbeen downloaded and the notification including link activityinformation.
 7. The method of claim 6, wherein the link activityinformation includes an identifier associated with a user thatdownloaded the content item using the shareable link.
 8. The method ofclaim 6, wherein the link activity information includes a timestampindicating when the content item was downloaded and includes a locationcorresponding to where the content item was downloaded using theshareable link.
 9. The method of claim 1, further comprising: monitoringrequests received via the shareable link to collect link activityinformation; determining a number of times the content item has beendownloaded using the shareable link; comparing the number of times thecontent item has been downloaded to a threshold; and sending anotification to the first client device including collected linkactivity information based on determining that the number of times thecontent item has been downloaded exceeds the threshold.
 10. The methodof claim 1, further comprising: creating an entry corresponding to theshareable link in a share history data structure, wherein the sharehistory data structure includes a timestamp field; for each requestreceived using the shareable link, adding, to the share history datastructure, a timestamp entry corresponding to the request; identifying afirst group of requests wherein a difference between timestampscorresponding to consecutive requests in the first group of requests isless than a first value; identifying a second group of requests whereina difference between timestamps corresponding to consecutive requests inthe second group of requests is less than a first value; and wherein adifference between a timestamp corresponding to a last request in thefirst group of requests and a timestamp corresponding to a first requestin the second group of requests is greater than a second value.
 11. Themethod of claim 10, further comprising: sending a notificationindicating that the second group of requests has been identified,wherein the notification includes an option to disable the shareablelink.
 12. A computer-implemented method performed by an online contentmanagement service computing system comprising one or more processorsand memory, the method comprising: receiving, from a client deviceoperated by a user, a request to create a shareable link for a contentitem, wherein the request includes a first activity threshold forcontrolling access to the content item using the shareable link and anindication that link activity is to be monitored; wherein the firstactivity threshold comprises a first view count; creating, by one ormore processors, the shareable link for the content item; storing thefirst activity threshold in association with the shareable link;receiving, from the client device, a request to send the shareable linkto a plurality of recipients, wherein the request includes useridentifiers associated with each of the plurality of recipients; sendingthe shareable link to the plurality of recipients using the useridentifiers; determining whether any of the user identifiers areassociated with user accounts; sending notifications to client devicesauthorized on the user accounts; based on whether the first activitythreshold is met, permitting or denying access, by each of the pluralityof recipients, to the content item using the shareable link; receiving,from a client device operated by a user, a request to change the firstactivity threshold associated with the shareable link to a secondactivity threshold; storing the second activity threshold in associationwith the shareable link; wherein the second activity threshold comprisesa second view count that is greater than the first view count; and basedon whether the second activity threshold is met, permitting or denyingaccess, by each of the plurality of recipients, to the content itemusing the shareable link.
 13. The method of claim 12, wherein thenotifications are sent to the client devices using an online contentmanagement service application.
 14. The method of claim 13, wherein theonline content management service application includes one or more of abrowser-based application, a desktop application, and a mobileapplication.
 15. A system comprising: an online content managementservice executing on at least one server including: a computer readablemedium, and a processor; and wherein the online content managementservice is configured to: store a plurality of content items in aplurality of user accounts; maintain a user share history associatedwith each of the plurality of user accounts; create a shareable link fora content item stored in a user account in response to a requestreceived from a first client device operated by a user, wherein therequest includes a first activity threshold for controlling access tothe content item using the shareable link and an indication that linkactivity is to be monitored; wherein the first activity thresholdcomprises a first view count; monitor activity received using theshareable link; determine whether the first activity threshold has beenmet based on the monitored activity; in response to determining that thefirst activity threshold has been met, execute a first action on theshareable link; change the first activity threshold to a second activitythreshold specified in a request received from a client device operatedby a user; monitor additional activity received using the shareablelink; determine whether the second activity threshold has been met basedon the monitored additional activity; and in response to determiningthat the second activity threshold has been met, executing a secondaction on the shareable link.
 16. The system of claim 15, wherein thesecond activity threshold includes one or more of: a second view countthat is greater than the first view count; a bandwidth limit; a temporalrestriction; and a sharing limitation.
 17. The system of claim 15,wherein the first action includes: permitting or denying access to thecontent item; sending a report to the client device that includes adescription of activity received via the shareable link; or deactivatingthe shareable link.
 18. The system of claim 15, wherein the onlinecontent management service is further configured to: receive a requestto access the content item using the shareable link; in response to therequest, send a notification indicating that the link activity ismonitored, wherein the notification includes a first link confirming therequest to access the content item and a second link canceling therequest.